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Oscar’s Back in the Fragrance Business

de La Renta to launch new scent this spring.

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By: TOM BRANNA

Editor

Oscar de la Renta is getting back into the fine fragrance industry just in time for Mother’s Day. More than a year after obtaining his fragrance license from YSL Beauté, the renowned designer and Alex Bolen, chief executive officer of his fashion house, will re-enter the business prior to Mother’s Day with the introduction of an updated eau de parfum version of the brand, complete with a contemporary interpretation of the 1977 perfume bottle. The line extension is called Esprit d’Oscar Eau de Pa...

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